Framework

Theory and practice in one picture

The framework groups the elements of the circular economy into modules. Select a tile to see the theory and the matching loopflow.garden case.

Guiderails Data + TechDiscoveryProduct SystemCommunity
Structure: Data and Tech accompany every step as guiderails. Between them sit three main modules - Discovery, Product System and Community - which can be worked through in sequence, particularly for new products. Individual elements can equally be picked out to make existing products and product systems more circular. Education rounds the framework off as a bonus area. Click an element to see the details; hover over a module name to reveal its logic.

Data

DiscoveryFour questions in sequence: where do we stand and what value do we deliver (1) · where do we want to go in the long term (2) · for whom exactly (3) · which options arise and which of them can be tested measurably (4).

Product SystemP1 business model and ecosystem (Design) · P2 + P3 as a Build-Measure-Learn loop · P4 finalisation and launch.

CommunityC1 the narrative · C2 + C3 the two marketing worlds · C4 the loop closes.

Tech


Theory - module description

Data · D1

KPI System & Data Framework

The backbone of the framework: a range of circularity KPIs and conventional KPIs in one shared schema. This is where the current situation can be compared quantitatively with future developments.

Primary actionable items

Further methods

ISO 59020: core and additional circularity indicators
Source: Own illustration based on ISO 59020:2024 as well as ISO/TC 323/WG 3, CEN-CENELEC CE Event 10.07.2024. Link

About the figure · KPI schema oriented towards ISO 59020

ISO 59020:2024 "Circular economy - Measuring and assessing circularity performance" is the measurement standard within the ISO family on the circular economy. It specifies how a delimited system determines its circularity performance at a given reference date: set system boundaries, quantify resource flows, calculate indicators, verify the calculation, report - and repeat periodically. It distinguishes four system levels, from the region down to the individual product; loopflow works at the product level. It is complemented by ISO 59004 (terminology and principles), ISO 59010 (transforming business models) and ISO 59040 (Product Circularity Data Sheet).

For the data framework this results in a clear division into two parts. Mandatory are a small number of narrowly defined indicators on resource inflow and outflow: the shares of reused, recycled and renewable materials as well as actual reuse, recycling and biological restoration. Everything else - service life, repairability, energy, water, economic viability - is supplementary. We adopt this division deliberately: the core is collected for every product so that figures remain comparable across product generations; the supplementary part only where it actually influences a decision.

Compared with the original loopflow KPI list, this means a sharpening rather than an expansion: material consumption and material origin as well as end-of-life and take-back form the mandatory core. Design for repair, modularity, logistics, certificates and user integration are retained but move into the supplementary layer - they are steering variables, not accounting variables. The conventional KPIs (cost, dimensions, weight, unit numbers) run alongside unchanged, because without them no trade-off becomes visible.

To be checked: The standard is subject to a fee (CHF 225). The indicator names in the illustration come from the freely available draft standard and from a presentation by the responsible ISO committee, not from the purchased text of the standard. Before any binding use, for instance in a funding application, they must be checked against the original. A revision of the standard (Edition 2) is in progress.



Practice - loopflow.garden case

This is how we implement the selected element on our own product line, loopflow.garden.

D1

KPI System & Data Framework

The data framework for the ONE Form has been designed: master data, bill of materials, material, processes, end-of-life. Assumptions are kept in a separate assumptions log - see the example data below.

Implementation
Source: Own illustration.
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Example data

The data framework, illustrated with the ONE Form

This is what the principle "data, not claims" looks like in practice: an extract from the circular data framework of the ONE Form, the basic component of loopflow.garden. Every value carries its source - and where data is missing, that is stated just as openly.

FieldValueSource / status
Material detailsrecycled PETG, weather-resistant, food-safeverified
Material originproduction waste from nobufil, Krems (post-industrial recyclate)verified
Production location1070 Vienna, 3D print (test phase)verified
Dimensions10 × 10 × 16.18 cm, proportion by the golden ratioverified
Wall thickness1.5 mm (material minimisation)verified
Material quantity141.63 g total (of which 104.09 g form and the rest support material)verified
Sales price, test phase€8 (3D print)verified
Target sales price, series€1.99 (injection moulding)verified
R-strategy positioningR1 Redesign (plant pot) + R2 Reduce (mathematically optimised form, wall thickness) + R3 Reuse (modularity) + R8 Recycle (material)verified
Loop typetechnical loop (PETG)assumption
CO₂e per unitwill only be published once the emission factor source is documenteddata gap

Extract from the Module 1 data framework (system boundary cradle-to-cradle). The full impact documentation is being built here on loopflow.eu, step by step along the modules.

Feedback

The framework is currently in beta and is still being expanded. We welcome feedback, and suggestions for improvement on the individual topics in particular. Please just enter them here: