fractals of circularity

Understand the circular economy & apply it in your company. Get the overview & the guidance in our free framework.

The circular economy offers enormous opportunities, and in far more respects than recycling alone. We set them out clearly in our framework and show them in practice on our own product line - come and be inspired.

Vision

From a fossil to a regenerative economy

loopflow helps companies make products, services and business models more circular.

The circular economy is complex - but worth it. By systematically working every lever, large and small, that can make a product or system more circular, we get the maximum out of materials and products. So that they can soon stay in the loop indefinitely. That creates economic and ecological value, again and again.

Figure: From the component outwards - the same circular logic at every level, and at every level many levers, large and small.

Fractal illustration: from the component outwards through product system, business model and ecosystem

Principles

Four principles carry loopflow

01

Modular, not rigid

The modules follow a sequence but can also be picked out individually. That way every company can close the gaps with the greatest potential first.

02

Theory x practice

Understandable at a glance. Every framework element is put into practice and documented on the loopflow.garden components.

03

form follows function and resources

Design follows function and resources: we keep several dimensions in view at once.

04

Data, not claims

Every value carries a unit, a source and a data quality rating. Estimates are allowed, but they are marked as assumptions and kept in the assumptions log.

Two levels

One principle, two levels

The framework

The theory: modules, elements and methods for circular products and business models.

To the framework

loopflow.garden

The practice: our own product line, on which every framework element is tested and documented.

loopflow.garden